Digital Marketing for Lawyers: Attracting Auckland Clients Online
Lawyers traditionally rely on referrals and whispers in the local community. But times have changed. Now, when a legal storm brews, where do people turn? Their phones, of course. Sarah, a young mother facing a complex custody battle, may or may not have asked friends if they knew an experienced family lawyer. But typing “family […]
What Every NZ Plumber Needs to Know About Digital Marketing
This guide sheds light on the essential aspects of digital marketing, equipping you to ask the right and better questions to gain actionable insights from your digital marketing campaign. What are the Key Components of a Successful Digital Marketing Strategy for Plumbers? A successful digital marketing strategy for plumbers typically includes several key components: Your […]
Shopify Showdown: Choosing the Right Theme for Your Auckland E-commerce Store
This guide will equip you with the knowledge to navigate the Shopify theme landscape and select the perfect one to represent your brand and drive sales.
Dominate Local Search on a Budget: Essential Auckland SEO Tips for SMBs
Do you need to rank higher in local search results and attracting more customers to your Auckland business? Online visibility is crucial for small and medium-sized businesses (SMBs) to attract sales and build their customer base. But with large companies often dominating search engine results pages (SERPs), it can feel like an uphill battle for […]
The Crumbling Cookie: How Cookie Deprecation Will Reshape Conversion Tracking
The winds of change are blowing hard toward protecting users’ privacy in digital advertising. At the heart of this storm is the demise of third-party cookies, a cornerstone of online advertising. Its retirement, now adopted by Google’s Chrome browser, poses significant challenges for conversion tracking – the lifeblood of any successful marketing campaign. But amidst […]
Search Console’s Page Experience Report: Website Speed – a significant ranking factor
Google’s algorithms are constantly evolving, and one area that’s been under increasing scrutiny is website speed. This focus on user experience is reflected in the recent update in the Search Console’s Page Experience Report. It now provides more insights into how your site is performing. A Shift in Focus: Core Web Vitals Take Center Stage […]
Optimising Your Google Ads Campaign in Auckland: Top Strategies and Tips
Google Ads campaign in Auckland is a potent marketing tool that significantly increases the ease with which prospects and customers can find your website and business. We address mostly Auckland businesses here but our suggestions are relevant to businesses and retailers NZ-wide. In this article, I will discuss some of the most effective ways to […]
Local SEO in Auckland: A Complete Guide For Small Businesses
Welcome to our article! In this post, we will explore the topic of Local SEO in Auckland. Local SEO is a powerful tool that can help businesses of all sizes increase their visibility and attract more customers. In this post, we will cover everything you need to know about Local SEO in Auckland, including what […]
Best Website Builder For New Zealand Businesses: Wix, Square Space, Shopify, WordPress
ahese 6 pillars to be great: Website builders like Wix, WordPress, Squarespace and Shopify have become increasingly popular in recent years, allowing developers, designers, individuals and businesses alike to create websites without needing to have extensive knowledge in coding. With builders like WordPress and Shopify you can go as deep as you want for bespoke […]
The Future of AI in Digital Marketing: Harnessing the Power of Artificial Intelligence
Introduction In the rapidly evolving digital landscape, the integration of artificial intelligence (AI) in digital marketing automation has become a game-changer. This article aims to explore the future of marketing, focusing specifically on the role of AI in digital marketing, particularly for small to medium-sized businesses (SMBs), marketing managers, and digital marketers in New Zealand. […]
