The Persistent Shadow: Bot Traffic and Performance Max Campaigns
Google’s Performance Max (PMax) campaigns, with their promise of automated optimization across Google’s vast network, offer undeniable potential. However, this expansive reach also creates a fertile ground for bot traffic, a persistent and evolving threat that can significantly distort campaign performance and drain ad spend. Beyond the Promise: Recognizing the Bot Reality Many advertisers, like […]
The Crumbling Cookie: How Cookie Deprecation Will Reshape Conversion Tracking
The winds of change are blowing hard toward protecting users’ privacy in digital advertising. At the heart of this storm is the demise of third-party cookies, a cornerstone of online advertising. Its retirement, now adopted by Google’s Chrome browser, poses significant challenges for conversion tracking – the lifeblood of any successful marketing campaign. But amidst […]
Get Rid of Duplicate Conversions in Google Analytics 4
Google Analytics 4 is a fantastic tool that helps you keep track of your conversions. But sometimes, you might notice duplicates in your data. No worries! We’ve got you covered. In this video, we’ll show you how to remove duplicate conversions in the GA4 audience list. https://youtu.be/VIadyuDR770
