Amazon | The Modern Marketplace Selling Machine

https://youtu.be/7YpSxT2B2go Tune in for our conversation with Ali Shariat, the visionary founder of This Way Up Marketing. Discover how Ali’s journey, from launching This Way Up to now leading a team of 30 across three offices in three countries, has positioned This Way Up as a powerhouse in marketplace strategy and execution. In this episode, […]

DeepSeek | How it’s Making AI Affordable for Startups & Who’s Job is at Risk

https://youtu.be/hAXOYUEQR5c In our latest episode, we break down the innovations of DeepSeek’s AI that have left the tech world in awe. Find out how DeepSeek’s unique approach makes developing new AI applications for startups far more affordable, requiring significantly less venture capital or other investments. Contextually, training AI models is a massive financial burden. Companies […]

Conversion Rate Optimization – Who Needs It?

https://youtu.be/3LRk9Mc6lYA Explore the significance of key events on your website that drive users toward becoming customers. We discuss what conversions means, from form submissions, click-to-calls, and emails to file downloads and major actions leading to sales. Delve into conversion rate optimizations with us, examining how to enhance user experience (UX) and user interface (UI) to […]

Critical role of SEO and PPC in eCommerce stores success

https://youtu.be/py_dEBoq4p8 If you’d like to discuss your Search Engine marketing strategy further, lets chat. Complete a form here. let’s talk This episode discusses the crucial role SEO and PPC in eCommerce and covers: 1) keyword research 2) content optimisation 3) mobile and site speed optimisation 4) local backlinks 5) PPC strategies 6) data integration

SEO – who really needs it?

https://youtu.be/cf20pO9jRa4 A dive into who benefits the most from SEO. The conversation discusses the impact of Search Engine Optimisation on: Small Businesses Ecommerce Service based businesses Content creators Non profit organizations Startups Google business model

How to Migrate Your Shopify Data to GA4 Using Tag Manager

How To transfer your shopufy data to GA4

Starting July 2023, Google is retiring Universal Analytics and replacing it with GA4. If you haven’t migrated yet, don’t worry, it’s never too late, in this article you will learn how to migrate your Shopify data to GA4! In this post, we’ll walk you through using Tag Manager to migrate all your Shopify data to GA4. […]

How To Create An Automatic Monthly Google Ads Pacing Sheet

How To Connect Your Google Ads MCC To Google Spreadsheet

In this video tutorial, you will learn how to create a monthly Google ads budget pacing sheet that connects to your MCC account and updates automatically https://youtu.be/Hj38zYpRelU Preparing Google Sheet First, make a copy of the Monthly Budget Pacing Sheet. Adding the Script to Google ads Copy and paste this code into you MCC Google […]