Top 5 Ways to Increase Conversion Rate on your Shopify Website

In this article, we will show you how you can increase Shopify conversion rate on your online store.

Your website needs to be designed with your customers in mind. The most effective way of boosting the sales of your eCommerce business is by increasing the traffic on your website. Once you have achieved this goal, you should focus on transforming your current traffic into paying customers.

You can customize your website to convince visitors to purchase your products or services. A successful site requires capitalizing on rigorous analysis and experimentation with the design, UX, and UI. This article will identify and discuss the most effective ways of increasing the conversion rate on your Shopify website.

Before we dive in, here are a few basic tips to improve your Shopify store:

  • Optimize Your Website for Mobile Devices
  • Use Live Chat Tools
  • Add a Trust Seal
  • Create an Effective Call-to-Action Button
  • Personalize Your Website

1. Conduct A/B Testing

2. Increase Average Order Value and Optimise the Checkout Process

3. Highlight Product/Service Benefits

4. Remarketing is Key!

5. Leverage Personalisation

What is the Meaning of Conversion Rate Optimisation?

Conversion Rate Optimisation (CRO) is a process of improving the percentage of visitors to your website who take action. The most notable ones are purchases, completing a lead form, getting visitors to sign up for your email newsletter, subscribing to your loyalty program, and product recommendations. 

The E-commerce website conversion rate in Shopify is both a science and an art.

Our experience in conversion rate optimisation (CRO) has reinforced our belief that the most successful enterprises have a robust plan for constantly adapting to consumer preferences and behaviours over time.

So how do you increase the conversion rate on your Shopify website? Conduct A/B Testing, increase average order value, highlights product/service benefits, remarket, and leverage personalization. 

Conduct A/B Testing

A/B Testing is one of the most effective ways of optimising the e-commerce website conversion rate in Shopify e-commerce business.

A/B testing involves comparing two different versions of the same website to determine the one that generates the most traffic. To ensure that this process yields accurate results, the websites are exposed to the same sets of visitors.

You can only conduct A/B testing if your website attracts sufficient traffic to produce statistically meaningful results. A small sample size will not be able to adequately and accurately demonstrate how a vast population is utilising your site.

A/B testing is particularly useful for determining how to optimise e-commerce conversion rate as it allows you to test multiple versions of your website in real-time. This means that you can find out which version works best for your customers before they leave your site and go elsewhere!

A/B testing may be too early if you are a beginner in the Shopify e-commerce business. 

Increase Average Order Value and Optimise the Checkout Process

The average order value of your store is one of the main indicators that determine the success of your business. The higher this value, the better business performance you have.

To increase your average order value (AOV), you need to focus on one thing: customers satisfaction. If you succeed in making them happy, they will return to purchase more products from your online store.

You can achieve this by making sure that they find everything they need on your site, some useful tips and advice, and a fast checkout process.

An easy way to start is by focusing on check-out optimisation. Conversion Rate Experts contend that it is possible to increase your Shopify conversions by approximately 35.62% by capitalizing on the most straightforward and conventional checkout optimisation moves. A survey by Baymard Institute found that 34% of respondents abandoned the checkout process because they felt making an account was necessary.

Highlight Product/Service Benefits

If you want to boost your eCommerce business, then you need to highlight the benefits of your products/services. The ability to highlight the benefits of your products is one of the most important features of an eCommerce website. This is because it is crucial for your customers to know what they are buying, especially if they have never heard of your brand before. 

Your eCommerce website conversion rate in Shopify depends on the number of people who purchase after visiting your site. If your website does not provide enough information about your products and services, then you will lose many potential customers. 

Shopify has a number of templates that you can use to highlight the benefits of your products/services. Before using these templates, it is crucial for your business to have a robust copywriting strategy.

The Shopify platform provides you with several attractive templates which help highlight the benefits of your products/services. These templates are:

  • Benefits Grid (Recommended)
  • Benefits Card
  • Benefits List
  • Benefits Boxes
  • Benefits Pyramid

Remarketing is Key!

Remarketing is one of the most powerful tools in the digital marketing toolkit. If you are looking to target specific customers, remarketing is the way to go

This technique relies on real-time advertising to help your Shopify store increase its conversion rate. Remarketing achieves this goal by focusing on traffic who have previously visited your Shopify store and then presenting relevant content. This can be an ideal strategy for attracting customers who failed to purchase on the Shopify site during their initial visit

Examples of platforms that can help your organisation implement remarketing include Google and Facebook. However, it is important to note that these platforms have different levels of effectiveness depending on the type of products being sold by your business. For example, if you are selling e-commerce items then Google Shopping may be a better option due to its ability to target specific keywords in search results. 

Leverage Personalisation

A customer-centric approach to marketing is what every business should strive for. The more you know about your customers, the better you can target them with relevant content and offers. This is especially true in the digital world, where personalisation is a must if you want to stay ahead of the competition.

Privacy has always been a concern when it comes to collecting data on users’ web behaviour, but it doesn’t mean that we should be completely blind when it comes to improving your products or services. Personalising an experience based on clients’ preferences can create a compelling experience that will increase conversions and strengthen customer loyalty.

Here are some ways in which personalisation can improve your conversion rate:

1. Sending Personalised Messages

2. Targeting Specific Audiences

3. Using Relevant Content

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