Google Ads management / Auckland, NZ
Google Ads management.
Built for leads
and online sales.
Reach people looking for what you sell. AV Consulting plans, manages and improves Google Ads campaigns for Auckland and New Zealand businesses, connecting relevant ads with clear landing pages and meaningful conversion tracking.
Starting fresh or already spending without enough to show for it? Let’s find the next step that fits your business.
A relevant ad that matches what they typed and what you offer.
What do you need
your Google Ads to do?
The right campaign starts with the outcome you need and the customers you want to reach.
Bring in relevant enquiries
For service businesses that need calls, quote requests and bookings from people in the areas they serve. We shape targeting and messaging around your offer, then use your feedback to understand which enquiries become worthwhile opportunities.
Grow online sales
For stores that need customers to discover and buy their products. Search, Shopping and Performance Max can support different parts of that journey, with priorities informed by your catalogue, stock, margins and sales data.
Improve an existing account
For businesses getting clicks but questioning the return. We review campaign structure, search terms, conversion tracking and landing pages to identify what deserves attention before recommending additional spend.
Know what you’re
investing in.
Your advertising budget and management fee are separate. Choose a starting point below, then confirm the campaign scope with us.
Suggested starting point: Growth · 20% of ad spend
Starter
A starting point for businesses launching their first campaigns.
- Keyword research
- Ad creation
- Performance tracking
Growth
For businesses ready to develop their campaigns and test opportunities for growth.
- Ad testing
- Detailed performance reporting
Expansion
For established advertisers seeking a more strategic approach to scaling.
- Monthly strategy consultations
Fees are shown in NZD. Your proposal confirms the management scope, any additional work and applicable GST. Website changes, creative production and advanced integrations are scoped where needed.
Not sure where to start?We consider search demand, competition, the value of a customer and the data needed to evaluate performance. A useful budget should support a realistic test, not stretch your business beyond what it can sustain.
Talk through your budgetBe there when the search
becomes serious.
Someone searching for an Auckland service provider or a specific product is already telling you something about what they need. The opportunity is to answer that need with a relevant ad and a page that helps them act.
We connect search intent, location targeting and your offer, so your campaigns have a clear reason to reach the people they reach.
For local businesses, that means attention to service areas and enquiry relevance. For online stores, it means matching shopping intent with the right products and collections.
Your ad earns the click.
Your page needs to earn the next step.
A visitor arrives with expectations shaped by your ad. If the page changes the subject, hides the information they need or makes contact difficult, that opportunity can disappear.
We review how the campaign and landing page work together: the offer, mobile experience, evidence, product or service details and the path to enquire or buy. Where changes are needed, we explain the priorities and scope the work.
- A message that matches the search and ad
- Clear reasons to choose your business
- A straightforward path to contact, book or purchase
Put your products in front of
people ready to consider them.
For ecommerce businesses, a campaign needs to understand more than which products get clicks. It needs useful product data, accurate purchase tracking and priorities that reflect what your store can sell sustainably.
We plan Google Shopping and Performance Max around your catalogue and commercial goals, considering product availability, pricing, imagery and the pages shoppers reach.
Performance Max can reach customers across Google’s channels, including Search, Shopping, YouTube, Display, Discover, Gmail and Maps. We assess its role alongside Search, with clear conversion goals and suitable campaign controls.
Product data that supports discovery
Review Merchant Centre feeds, product details and issues that may prevent eligible products from advertising.
Campaign priorities that reflect your store
Use product ranges, stock and business priorities to guide testing and budget decisions.
Measurement beyond the first click
Review recorded purchases, conversion value and return on ad spend alongside margins and the wider cost of acquiring a customer.
Connect the campaign
to the business behind it.
Your Google Ads account is one part of how customers find and choose you. AV Consulting brings paid search together with web design, conversion optimisation and analytics, so campaign decisions can account for what happens after the click.
We start with what you sell, who you want to reach and what a worthwhile result looks like. That context helps guide targeting, messaging, measurement and the next improvement to test.
- 01Google Ads
- 02Web design
- 03Conversion optimisation
- 04Analytics
Choose the campaign
for the job.
You don’t need every ad format. You need an approach that fits your audience, offer and available budget.
Search Ads
Reach people searching for relevant services and products, with messaging tied to their intent.
Shopping Ads
Present eligible products with details such as imagery and price to help shoppers evaluate your offer.
Performance Max
Test opportunities across Google’s channels using defined conversion goals and relevant assets.
YouTube Ads
Introduce or explain your offer through video when that supports the buying journey.
Display and remarketing
Build familiarity or reconnect with eligible audiences where suitable and permitted by Google’s policies.
What effective Google Ads
management involves.
Launching is the beginning. Ongoing decisions should be based on what the campaign is attracting and what those visitors do next.
Search intent and keyword research
Identify the searches that fit your offer, then review actual search terms to find opportunities and unwanted traffic.
Negative keywords and targeting
Refine exclusions, locations and settings to reduce avoidable mismatch between what people want and what your business provides.
Ads and assets
Test messages, calls to action and supporting assets for relevance and conversion performance, rather than relying on click-through rate alone.
Bidding and budget allocation
Choose bidding approaches that fit your goals and available data. Review where spend is going before deciding what to expand, adjust or pause.
Conversion tracking and reporting
Check the actions being counted and interpret results through Google Ads, GA4 and reporting dashboards. For lead generation, your feedback helps distinguish an enquiry from a potential customer.
See how the work connects.
Explore examples of AV Consulting’s work across paid search, ecommerce and the websites that support conversion.
-
01
Priscilla FashionPaid search + CRO · Tailoring
01 / 03Paid search & conversion optimisationfor a tailoring business -
02
MagicTSEO + PPC · Ecommerce
02 / 03SEO & PPC togetherfor an ecommerce brand -
03
LivewellSEO + PPC · Health
03 / 03SEO & PPC for growthfor a health business
These projects involve different services and starting points. Their results provide context, not a forecast for your campaign.
View the full portfolioA clear path from first conversation
to informed decisions.
Understand the starting point
Discuss your offer, customers, budget and goals. If you already advertise, review the account and available data to identify the questions that need answering.
Build the campaign foundations
Agree the campaign approach, targeting, landing pages and conversion goals. Check the measurement setup before using its results to guide decisions.
Launch and learn
Review delivery, search terms, spend and conversion signals. Check whether the traffic and enquiries fit the business, then refine the campaign as useful evidence develops.
Improve and decide what to scale
Test the next priority and review the trade-offs. Recommend additional investment when the evidence and your business capacity support it.
Get clear
before you commit.
Have a question about your campaigns, budget or tracking? Talk to the team about your starting point.
Book a free discovery sessionOur published management fees are 25% for monthly ad spend under $2,000, 20% for $2,000–$5,000 and 15% for spend over $5,000. Starter and Growth list a $499 setup fee; Expansion lists no setup fee. Advertising spend is separate from management. Your proposal confirms the scope, applicable GST and any additional work.
That depends on your market, competition, customer value and goal. We discuss a budget that can generate useful evidence without exceeding what your business can sustain. The right starting point for a local service business can differ from that of a store advertising a large catalogue.
An approved, active campaign can begin attracting traffic without waiting for organic rankings. Reliable performance decisions take longer and depend on demand, budget, conversion volume and the buying cycle. We review early signals and ongoing results; we don’t promise immediate sales or a fixed return.
Yes. We review the available account history, targeting, search terms, ads, tracking and landing pages before recommending changes. Keeping useful historical data helps us understand the starting point and avoid changing everything without a reason.
Yes. We work with online product businesses and consider Search, Shopping and Performance Max according to their needs. The work can involve Merchant Centre product data, campaign structure, purchase measurement and the shopping experience. Feed repairs or website development are scoped where required.
We look at search intent, the ad promise, targeting and the page, then compare those signals with your lead feedback. Where feasible, qualified-lead or completed-sale data can improve the picture. The aim is to understand which enquiries fit your business, rather than treating every submission as equally valuable.
For services, we consider relevant enquiries, qualified leads and acquisition costs where sales data is available. For ecommerce, we review purchases, recorded revenue and return on ad spend. ROAS measures revenue against advertising spend; it doesn’t account for every business cost or prove profit. We interpret reports alongside margins, fees and attribution limits.
We assess how the page supports the campaign and identify improvements worth considering. New landing pages, development and more extensive conversion work are scoped separately where needed. Your proposal makes clear what is included.
Paid ads and organic search are separate. Advertising does not buy a better organic ranking. Google Ads and SEO can complement each other, with paid-search insights helping identify customer demand and useful content opportunities.
Google sometimes offers advertising credits to eligible advertisers. Availability, spending requirements and deadlines depend on the specific offer and account. We can discuss any offer available to you, but eligibility and credit allocation are determined by Google.
Let’s give your advertising
a clearer direction.
Tell us what you sell, who you want to reach and what’s happening with your advertising today. We’ll discuss your goals, answer your questions and identify an appropriate next step.
Book a free discovery session with AV Consulting. Auckland-based, supporting businesses across New Zealand.