Amazon | The Modern Marketplace Selling Machine
Tune in for our conversation with Ali Shariat, the visionary founder of This Way Up Marketing. Discover how Ali’s journey, from launching This Way Up to now leading a team of 30 across three offices in three countries, has positioned This Way Up as a powerhouse in marketplace strategy and execution. In this episode, Ali […]
DeepSeek | How it’s Making AI Affordable for Startups & Who’s Job is at Risk
In our latest episode, we break down the innovations of DeepSeek’s AI that have left the tech world in awe. Find out how DeepSeek’s unique approach makes developing new AI applications for startups far more affordable, requiring significantly less venture capital or other investments. Contextually, training AI models is a massive financial burden. Companies like […]
An entrepreneur’s path | make the most of the cards you’ve been dealt
https://youtu.be/BQg3E6lU7eE A conversation with Dennis about the realities of being an entrepreneur, his background and involvement in launching various businesses, along with a deep and meaning chat.
Conversion Rate Optimization – Who Needs It?
Explore the significance of key events on your website that drive users toward becoming customers. We discuss what conversions means, from form submissions, click-to-calls, and emails to file downloads and major actions leading to sales. Delve into conversion rate optimizations with us, examining how to enhance user experience (UX) and user interface (UI) to increase […]
Critical role of SEO and PPC in eCommerce stores success
If you’d like to discuss your Search Engine marketing strategy further, lets chat. Complete a form here. let’s talk This episode discusses the crucial role SEO and PPC in eCommerce and covers: 1) keyword research 2) content optimisation 3) mobile and site speed optimisation 4) local backlinks 5) PPC strategies 6) data integration
Bake your customer journey into your SEO strategy
Why Demand Gen Can Be Superior for Service Businesses Over Performance Max
knowing which campaign formats to use for your Google ads PPC campaign can significantly impact sales. For service-based businesses, choosing the right strategy is specially essential as they tend to be high Involvement Transactions. Here, we’ll explore why Demand Gen campaigns are more effective than Performance Max for service-based businesses. Short Summary Demand Gen campaigns […]
Google’s Algorithm Changes in 2024 & its Impact on SEO
Imagine 2024 as a high-stakes game of chess, with Google and other search engines vying for superiority. The playing field was constantly shifting, with new AI generative language technologies emerging and changing the way users search for information. Here, we explore the key changes made in 2024, analyzing significant SEO changes how it’s likely impacting […]
Remarketing 101: A Beginner’s Guide
Introduction – Repetition, Trust and Mere-Exposure Effect Remarketing is necessary in digital marketing to re-engage potential customers who have already shown interest in your products or services but haven’t yet completed a transaction. This is because your target market needs to trust you first before making a purchase decision and the mere-exposure effect is a […]
SEO – who really needs it?
A dive into who benefits the most from SEO. The conversation discusses the impact of Search Engine Optimisation on: Small Businesses Ecommerce Service based businesses Content creators Non profit organizations Startups Google business model