SEO & ecommerce / Auckland, NZ
Search that leads to customersSEO services.
Built for enquiries
and online sales.
AV Consulting helps Auckland and New Zealand businesses turn search into customers. Our ecommerce SEO connects technical improvements, category and product content, and conversion insight to help Shopify and WooCommerce stores attract shoppers who are looking for what they sell.
A relevant product. Answers that build confidence. A clear path to purchase.
Your next customer is searching.
Can they find you?
For an online store, that could mean a product, a category or a question before buying. For a service business, it could be the help they need nearby. We connect those searches with pages that make your offer clear and the next step easy.
Start with what
the shopper needs.
A shopper searches for “women’s trail running shoes NZ”. They want the right type of shoe, a suitable fit and a store they can trust. Their search tells us which page needs to answer that need.
Lead them to
the right collection.
A shopper comparing trail shoes needs a relevant collection, not a generic homepage. We align categories, internal links and page content with how people search, so they can discover the options that fit.
Answer what could
stop the sale.
Will it fit? Is it available? What will delivery cost? Can it be returned? Clear product information and an easy mobile experience help shoppers make a confident decision.
Make the next
step simple.
Getting found is one part of the job. We use conversion data to look for friction between a product view, an add-to-cart and a completed order, then prioritise improvements across the buying journey.
Scroll to follow the journey, or choose a step.
Fictional store and shopping journey. Not a live search result or checkout.
Be useful wherever
the search starts.
Customers discover products and services through Google, Maps and AI-assisted search. They need clear information about what you offer and why it fits their needs.
We strengthen the foundations: accessible pages, useful answers, accurate product information and consistent business details. Then we monitor how your visibility changes as search evolves.
Discuss SEO & AI search Search positions and AI citations cannot be guaranteed.SEO that understands
your business.
A growing catalogue needs a different approach from a local service website. We bring technical SEO, content, authority and measurement together, with priorities shaped around your products, customers and commercial goals.
Choose your goal. Find your starting point.
Explore the services most relevant to your business. Your audit helps us decide what needs attention first.
01Technical SEO & site performance
Make your important pages easier to find.
RELEVANT TO YOUR GOAL
Technical SEO & site performance
Make your important pages easier to find.
RELEVANT TO YOUR GOALA store can have hundreds of products and thousands of filter URLs. We review crawlability, indexation, duplicate pages and site performance so search engines can access the pages that matter. Fixes are prioritised around their likely impact on discovery and the customer experience.
Discuss your technical SEOA stronger foundation
- Technical audits & prioritised fixes
- Indexation, canonical URLs & redirects
- Core Web Vitals & mobile performance
Indexed priority pages · Site performance
02Local SEO & Google Business Profile
Reach customers in the places you serve.
RELEVANT TO YOUR GOAL
Local SEO & Google Business Profile
Reach customers in the places you serve.
RELEVANT TO YOUR GOALFor service businesses and retailers with physical locations, local visibility can support calls, visits and enquiries. We align your Google Business Profile, location pages and business information with the areas and services that matter to your customers.
Explore Google Business ProfileYour local advantage
- Google Business Profile optimisation
- Local pages & consistent business listings
- Review visibility & enquiry measurement
Local visibility · Qualified enquiries
03Ecommerce & Shopify SEO
Put your catalogue in front of the right shoppers.
RELEVANT TO YOUR GOAL
Ecommerce & Shopify SEO
Put your catalogue in front of the right shoppers.
RELEVANT TO YOUR GOALYour best opportunity may be a collection shoppers cannot find or a product page that leaves key questions unanswered. We improve category structure, product content and internal links across Shopify and WooCommerce, with priorities informed by search demand, stock availability and your business goals.
Explore ecommerce SEO servicesA clearer path to purchase
- Collection, category & product optimisation
- Product information & structured data
- Merchant Centre & product feed priorities
Product discovery · Organic orders & revenue
04Content & on-page SEO
Help customers compare, choose and act.
RELEVANT TO YOUR GOAL
Content & on-page SEO
Help customers compare, choose and act.
RELEVANT TO YOUR GOALWe map searches to the pages that can answer them: service pages, collections, products and useful buying guides. Clear copy explains benefits, resolves practical questions and helps visitors take the next step. Each page has a defined purpose within your wider content structure.
Discuss your content prioritiesContent with a purpose
- Keyword research & search intent
- Category copy, product content & buying guides
- Page titles, headings & internal links
Relevant queries · Priority-page performance
05Authority & digital PR
Give customers more reasons to trust you.
RELEVANT TO YOUR GOAL
Authority & digital PR
Give customers more reasons to trust you.
RELEVANT TO YOUR GOALCredibility extends beyond your own website. We identify relevant opportunities for business mentions, relationships and links that support your expertise. The work focuses on relevance and transparency, with reporting you can inspect.
Discuss authority buildingTrust beyond your website
- Relevant outreach & digital PR
- Business citations & expertise signals
- Transparent link reporting
Relevant mentions · Referral quality
06AI search & answer visibility
Make your expertise easier to understand.
RELEVANT TO YOUR GOAL
AI search & answer visibility
Make your expertise easier to understand.
RELEVANT TO YOUR GOALPeople increasingly use conversational search to compare products and find recommendations. We improve answer clarity, accessible content and consistent business information so your expertise is easier to interpret across evolving search experiences.
Discuss AI search visibilityReady for evolving search
- Useful answers to customer questions
- Clear product & business information
- AI search visibility monitoring
Answer visibility · Referral traffic
07Conversion & measurement
Understand what search contributes to sales.
RELEVANT TO YOUR GOAL
Conversion & measurement
Understand what search contributes to sales.
RELEVANT TO YOUR GOALRankings and clicks show only part of the picture. We connect search performance with enquiries, product interactions and purchases, then investigate where visitors stop progressing. Reporting helps you see what is improving, what needs attention and where to invest next.
Explore analytics & measurementClarity on what converts
- GA4 & Search Console
- Form, call & ecommerce measurement
- Conversion improvements & reporting
Organic revenue · Qualified enquiries
Give your online store
more ways to sell.
Built around your catalogue. Measured against sales.
If your store relies heavily on paid traffic, SEO can build another source of product discovery. We look at which categories deserve visibility, which product pages need better answers and where the buying journey loses momentum.
Your Google Ads search terms can help reveal language and demand. Search Console and GA4 show where organic opportunities are developing. Together, that evidence helps us prioritise work around the ranges you want to grow.
Search demand shapes collections, categories and internal links.
Product pages answer fit, availability, delivery and returns.
Organic orders and revenue show which improvements matter.
Increase in organic clicks reported after SEO work for a New Zealand ecommerce brand.
Explore the project AMARE / CONNECTED MARKETING60%More organic traffic reported after combined web, SEO and paid search work.
Explore the project LIVEWELL / CLIENT-REPORTED SALES85%Sales increase reported during a combined search programme.
Explore the projectResults reflect individual projects with different scopes and starting points. They are not forecasts for your business.
Know what
happens next.
Your first 90 days establish a baseline and focus the work. We identify the barriers, improve priority pages and build a plan around your store or service business. The sequence adapts to your website; it is not a deadline for rankings or sales.
Find the commercial opportunity.
Review your website, tracking and search performance. Map customer demand, assess competing pages and agree which products, categories or services deserve attention first.
Strengthen the pages that matter.
Address priority technical issues. Improve key collections, products or service pages. Make the offer clearer and check that meaningful customer actions can be measured.
Build, measure and refine.
Develop focused content, improve internal links and pursue relevant authority opportunities. Review early evidence and agree the next priorities for sustainable growth.
Choose support that fits
your next stage.
Your catalogue size, competition and technical starting point shape the work you need. Compare our SEO programmes, then talk with us about the scope that fits your business. We confirm priorities and inclusions in your proposal.
Business SEO
For businesses building their organic search foundations.
- 10–15 specialist hours per month
- 1 professional article
- On-page and off-page SEO
- Keyword research and conversion work
- Monthly reporting and dashboard
SEO Gold
For established businesses ready to improve visibility and conversion.
- 15–25 specialist hours per month
- 3 professional articles
- Merchant Centre management
- Content and conversion improvements
- Detailed performance reporting
Enterprise SEO
For complex websites and more competitive search markets.
- 25–35 specialist hours per month
- 5 professional articles
- Google Ads management included
- SEO strategy documentation
- Off-page and crawl optimisation
Alternative starting pointsOne-off SEO audit: $3,000 / 25 hours. Review & monitoring: $650 / month.
Find the right fitMonth-to-month retainers. A minimum six-month working horizon is recommended. Scope and inclusions are confirmed in your proposal. Where Google Ads management is included, advertising spend is separate.
Get clear
before you commit.
Have a question about your website or online store? Talk to the team about your starting point.
Book a free SEO reviewYes. We work on the technical foundations, category and product pages, content and measurement that support ecommerce growth. The priorities depend on your catalogue, platform and current performance. Explore our ecommerce SEO services for a closer look at the work.
It depends on the searches you want to capture. Category pages often suit shoppers comparing a type of product; product pages suit people looking for a specific item. We assess search demand, existing visibility and your commercial priorities before deciding where to start.
SEO and Google Ads can support different parts of your growth. Ads can create immediate visibility, while SEO develops organic opportunities over time. Paid search terms can inform content priorities, and clearer landing pages can benefit visitors from both channels. The right balance depends on your budget and goals.
We look at both the visitors and the experience. Are searches bringing people who want what you sell? Do product pages answer their questions? Are delivery, returns and checkout clear? Analytics and behaviour data help us prioritise the changes most relevant to your situation.
Monthly programmes start at NZ$1,500, with SEO Gold at NZ$2,400 and Enterprise SEO at NZ$3,500. A one-off audit is NZ$3,000, and review and monitoring is NZ$650 per month. Prices exclude GST. We confirm the scope and inclusions in your proposal.
It depends on your starting point, competition and the work required. Technical fixes may help discovery earlier; sustained growth in competitive categories usually takes several months of consistent work. We establish a baseline and review progress without promising a fixed ranking or revenue deadline.
We use Search Console to understand visibility and GA4 to review recorded organic purchases, revenue and customer actions. Reports show the work completed, priority-page performance and next steps. Attribution has limits, so reported channel revenue is read in context rather than treated as proof that SEO alone caused every sale.
Yes. We also provide technical SEO, local SEO, content and enquiry measurement for service businesses. AV Consulting is based in Auckland and works with businesses across New Zealand and internationally.
We discuss your website, customers, current challenges and growth goals to understand the right next step. This is an initial conversation; a comprehensive technical audit is a separately scoped service.
Where could search
take your business?
Tell us what you sell, who you want to reach and what is holding growth back. We’ll discuss your priorities and whether an audit, focused project or ongoing SEO programme is the right next step.