Amare Superyacht Services is a specialist luxury yacht charter business and superyacht services company based in Auckland, New Zealand.
We were asked to find ways to improve their existing website without necessiting a rebuild or large-scale changes. The objective was to enhance the website and hence Amare Superyacht Services’ appeal to high-net worth owners and operators of superyachts.
We adapted the current design to a WordPress template. Then designed a welcoming footer showing a beach and ocean waves to continue the theme. We also created a filter for the yacht listing page to enhance user experience as the volume of listing grew. Then to attract more traffic, we specified and launched an SEO and search engine marketing campaign to boost the volume of charter enquiries.
In just a short period, superyacht listings on the website increased to over 60. At the same time SEP ranking improved, which combined with search engine marketing, is continuing to attract more potential clients.
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