The Challenge

Magic T, a startup based in New Zealand, is dedicated to the Mediterranean fusion of teas, tea culture, and promoting health and well-being with their growing range of health products. Our challenge was enhancing Magic T’s conversion rate from organic and PPC user acquisitions, and reducing the cost of customer acquisition.

Our Response

  • improve Shopify website speed and increase page speed test from 40% to 70%

The Results

While overseeing the site’s PPC and organic campaigns:

    • The website’s monthly impressions escalated from 14,000 to 35,000
    • There was a 300% surge in monthly clicks
    • Organic sales saw a fourfold improvement

Tangible outcomes

MagicT