Learning GTM Key Concepts; What Are Tags, Triggers & Variables
Are you struggling to set up GA4 or Google Ads conversions using Google Tag Manager (GTM)? You’re not alone! Many people find it challenging to understand the underlying concepts of GTM, like tags, triggers, and variables. In this article, we’ll break down these concepts so you can confidently set up and use GTM. What Are […]
How to Add Videos to Your Website
Introduction You have a great website, but it still needs something. Adding videos is easy to make your site more exciting and engaging. The good news is that adding videos is fairly simple. This guide will walk you through the steps of adding a video to your WordPress and Shopify websites. Having videos on your […]
Business Reputation Management
Introduction When we discuss reputation management, we are referring to how your brand is perceived online. Business reputation management is the process of: Shoppers and those looking for service-based businesses make a purchasing decision based on reviews, whether a business uses their logo consistently, company bio, and the general content a business puts on the […]
How to Use Google My Business
Introduction A Google My Business (GMB) account is crucial to being found online. It’s a free tool for businesses and organisations in Auckland to manage their online presence across Google, including Search Engine Results Pages and Maps. GMB is a simple and crucial tool for businesses to establish credibility online with those searching on Google. […]
What is Influencer Marketing
A decade ago, influencer marketing was a side experiment for fashion brands. Today it’s a US$32.55 billion industry, and most of that growth came from one simple shift in how people decide what to buy (Influencer Marketing Hub, 2025). Kiwis no longer trust a polished ad the way they trust a real person showing them […]
Get Rid of Duplicate Conversions in Google Analytics 4
Google Analytics 4 is a fantastic tool that helps you keep track of your conversions. But sometimes, you might notice duplicates in your data. No worries! We’ve got you covered. In this video, we’ll show you how to remove duplicate conversions in the GA4 audience list.
How To Track Custom Events Using Facebook Pixel
How to Track Form Submissions As Conversions Using GA4 & Google Tag Manager
Different Sections of The Google Business Profile Dashboard
How to Connect Google Business Profile to Data Studio Report
