What is Influencer Marketing

Influencer marketing in New Zealand

A decade ago, influencer marketing was a side experiment for fashion brands. Today it’s a US$32.55 billion industry, and most of that growth came from one simple shift in how people decide what to buy (Influencer Marketing Hub, 2025). Kiwis no longer trust a polished ad the way they trust a real person showing them […]

Get Rid of Duplicate Conversions in Google Analytics 4

Google Analytics 4 is a fantastic tool that helps you keep track of your conversions. But sometimes, you might notice duplicates in your data. No worries! We’ve got you covered. In this video, we’ll show you how to remove duplicate conversions in the GA4 audience list.  

How to Use Google Shopping Ads

how to use google shopping ads

Introduction Google Shopping ads offer a potent way to connect with potential customers online, regardless of whether they’re using a phone or computer. Given that Shopping ads account for 76% of retail ad spend, understanding how to leverage this channel effectively is crucial for maximizing your budget. What Are Google Shopping Ads? Google Shopping ads […]