Clear View Painting
- Industry: Services, Trades
The Challenge
Transforming Online Presence & Marketing for a Local Painting Company
Mathew, owner of Clear View Painting, approached us for help with his website and search engine marketing strategy. At the time, he was working with an overseas team managing his SEO and Google Ads. There was little transparency as to the actual work being done on CVP’s campaign.
While this issue was not noticeable during the post-COVID business boom, with plenty of customers engaging CVP from other sales pipelines, the slowdown of 2024 amplified how little CVP’s search engine marketing campaign was achieving in generating work.
Our Response
Step 1: Website Redesign & Content Optimisation
We began by redesigning CVP’s website to improve conversion rates. The original site was slow due to an overload of unnecessary WordPress plugins.
We rewrote the website content to align better with customer search intent and help reduce the cost-per-click (CPC) in Google Ads.
Step 2: Google Ads Strategy & Campaign Setup
We launched with one campaign and six ad groups based on the client’s services. We monitored the performance daily and applied negative keywords to filter out irrelevant traffic. This helped us gain five conversions in the first month
Step 3: Local Targeting & Smart Budget Allocation
Initially, we had just a 10% impression share — meaning we were only appearing in 1 out of every 10 relevant searches. To dominate the space, we would’ve needed 5x the budget or $7,500. Since that wasn’t feasible, we concentrated on local areas with higher conversion potential, like St Heliers, Mission Bay, and Kohimarama.
The Results
- Cost per conversion dropped from $300 to $83
- Monthly conversions increased to 18 t
- Lead quality significantly improved
Tangible outcomes
Mathew is now seeing tangible business results. This project is a great example of how transparency, smart targeting, and ongoing optimisation can completely transform a local service business’s online performance.
Mathew, owner of Clear View Painting, approached us for help with his website and search engine marketing strategy. At the time, he was working with an overseas team managing his SEO and Google Ads. There was little transparency as to the actual work being done on CVP’s campaign.
