Taking over a running campaign typically involves making gradual changes to avoid short-term performance dips. However, Laser Electric’s campaign needed surgical restructuring. We implemented changes over three months, focusing on creating a strong foundation while avoiding a sharp decline in results.
Setting up a great search campaign is 70% strategy and 30% execution with ongoing optimization. Understanding, our strategy focused on two limbs:
Laser Electric’s case exemplifies the importance of strategic planning and targeted execution in search campaigns. By focusing on the right audience, optimising conversions, and refining ad performance, we transformed an underperforming campaign into a lead-generating powerhouse.
Laser Electric’s case exemplifies the importance of strategic planning and targeted execution in search campaigns. By focusing on the right audience, optimising conversions, and refining ad performance, we transformed an underperforming campaign into a lead-generating powerhouse.
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