Laser Electric
A strategic PPC and CRO overhaul for Laser Electric, replacing an inefficient broad-match campaign with a targeted, high-conversion franchise marketing system.
Increased
Monthly Call Volume
Reduced
Cost Per Acquisition
Achieved
Conversion Rate Improvement
Increase
Monthly Qualified Leads
Sustainable
Cost Per Conversion
Recovery
in Brand Digital Presence
The
Challenge
- Broad Keyword Competition: Single-campaign structure competing with major retailers for irrelevant product searches.
- Inefficient Traffic Funneling: Directing all paid traffic to the homepage, leading to weak engagement and high bounce rates.
- Limited Conversion Data: Reliance on a single “Contact Us” goal, failing to capture calls or specific form leads.
- Poor Margin Optimization: Lack of separation between steady residential jobs and high-margin commercial opportunities.
- Conversion-focused UX
Key Design
Goals
1
Optimize landing pages for high-intent transactional users
2
Implement multi-point conversion tracking for calls and forms
3
Create a clear brand-focused acquisition path for the franchise
4
Streamline the user journey from ad click to service inquiry
5
Align ad copy with specific residential and commercial pain points
6
Enhance mobile responsiveness to capture urgent on-site calls
Our
Approach
We moved beyond basic search ads to engineer a multi-layered acquisition framework.
The
Results
The transformation turned an underperforming campaign into a lead-generating powerhouse, delivering sustainable growth for the business.
- Generated a significant increase in high-quality form submissions
- Secured a 240% uplift in monthly direct call volume
- Achieved a dramatic reduction in operational headaches through better targeting
- Successfully separated and scaled commercial lead generation
- Minimized budget waste by eliminating irrelevant product searches
- Optimized geographic spend for high-performing service areas
- Established a data-backed system for predictable ROI
- Built a scalable foundation for future franchise expansion
What Makes
This Transformation Effective
This project was about more than just managing an account; it was about reclaiming market share. By aligning budget allocation with business margins and intent, we turned a generic search presence into a precise tool for high-value acquisition.