New Zealand Strength institute

Industry: E-Commerce, Health & Fitness

Services : Conversion Rate Optimisation, E-Commerce, Pay-Per-Click Advertising, Search Engine Marketing, Search Engine Optimisation, Web Development

New Zealand Strength Institute, sought to improve their online presence and drive organic traffic to their website, ultimately aiming to increase supplement sales.

We swung into action with a comprehensive SEO strategy that covered:

Website Optimisation: Analysing and rectifying technical SEO issues to ensure optimal search engine crawlability and indexing.
Keyword Research and Targeting: Identifying relevant keywords with high search volume and low competition to optimise website content and Google Ads campaigns.
Content Strategy Development: Creating a content calendar with targeted articles and blog posts that attract the target audience and provide valuable information.
On-page Optimisation: Optimising website content, meta descriptions, and title tags for relevant keywords.
Ongoing Monitoring and Analysis: Continuously monitoring website performance, tracking keyword rankings, and refining strategies based on data insights.

Our SEO approach involved a combination of website optimisation techniques including subtle structural changes, internal linking improvements, page speed enhancements, and the creation of valuable content. At times, we achieved higher search engine rankings for specific product-related brand searches than the original distributors of those products.

Tangible outcomes

Increased Organic Traffic: A notable rise in organic website traffic, indicating improved search engine visibility.
Improved Keyword Rankings: Positive movement in keyword rankings for relevant search terms, leading to increased organic reach.
Measurable Sales Growth: The combined efforts of SEO optimisation and targeted advertising strategies resulted in a substantial increase in supplement sales.
Transparent Reporting: We provided regular reports with clear data visualisations, allowing NZSI to track progress and measure the effectiveness of the SEO strategy.

What stood out most about AV Consulting was their remarkable willingness to help and adept problem-solving skills. Their commitment to addressing our needs and overcoming challenges demonstrated a proactive and client-focused approach that greatly contributed to the success of our project.

Ali Khalil Beigi

NZSI founder

New Zealand Strength institute

The Challenge

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The Results

Tangible outcomes

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