In September 2022, Priscilla’s Fashion was facing challenges in generating enough business to reach sustainable profitability. Acquire new customers was a struggle, and their marketing efforts were limited. Their reliance on word-of-mouth was not enough to consistently drive growth compared to a more effective way to reach potential customers through online channels.
Client Overview:
Priscilla Fashion is a home-based tailoring business, owned and operated by a mom of three. Specialising in tailoring services, including custom suits, bridal dresses, and alterations, Priscilla Fashion had relied primarily on word-of-mouth marketing for business.
Summary:
This case study highlights how a well-optimized Google Ads strategy, combined with website improvements and careful targeting, can drive measurable results for local businesses. By focusing on both the quality of leads and smart budget management, we helped Priscilla Fashion achieve sustainable growth and profitability in a competitive market.
Our Approach:
We started a comprehensive Google Ads Search campaign for Priscilla Fashion with the goal of driving qualified leads and increasing online visibility through:
This enabled us to monitor performance more accurately and refine our strategies.
In the two years since launching the Google Ads search campaign, we spent less than $15,000 and generated over 300 leads, resulting in more than 100 customers with an average customer value of $200, totalling 60k in sales. This equates to a 400% return on advertising spend (ROAS).
After more than a year of continuous optimization and strategic adjustments, Priscilla Fashion saw impressive results:
Priscilla Fashion is now a thriving business with a steady stream of new customers and a robust online presence, thanks to the successful Google Ads Search campaign.
Thanks to AV Consulting, the client has seen an increase in conversions and a decrease in the cost per conversion. The team communicates well through in-person and virtual meetings, email, and messaging apps. The client is impressed with the team’s expertise and responsiveness.
© 2025 AV Consulting