The Crumbling Cookie: How Cookie Deprecation Will Reshape Conversion Tracking
The winds of change are blowing hard toward protecting users’ privacy in digital advertising. At the heart of this storm is the demise of third-party cookies, a cornerstone of online advertising. Its retirement, now adopted by Google’s Chrome browser, poses significant challenges for conversion tracking – the lifeblood of any successful marketing campaign. But amidst […]
Guide to a Perfect Google Ads Landing Page
Website landing pages are primarily for pay-per-click advertising i.e. Google Ads. They typically have little navigation features to encourage the user to: We’ll focus on the best practices for landing pages for service-based businesses. i.e. you’re an electrician or a plumber and want to attract higher-quality leads with Google Ads. Establish your objective – generate […]
What is Demand Generation & Exploring Demand Gen with Google
Demand generation, or “Demand Gen,” is primarily designed for e-commerce stores who wish to advertise YouTube and related platforms. It allows businesses to feed their Google Merchant Centre and leverage Google’s AI to place ads on YouTube Shorts, in-Stream, Discover, and Gmail. These ads are displayed based on the target audience selection, making it especially […]
Google Expands Ad Placements Control Following Adalytics Report
Following the recent findings of an Adalytics report, Google is offering advertisers more options to control where their ads appear in campaigns like AI powered Performance Max. This move comes after large brands’ ads ended up on pornographic, sanctioned, or pirated websites due to the automatic inclusion of ads in the Search Partner Network (SPN). Adalytics states […]
Optimising Your Google Ads Campaign in Auckland: Top Strategies and Tips
Google Ads campaign in Auckland is a potent marketing tool that significantly increases the ease with which prospects and customers can find your website and business. We address mostly Auckland businesses here but our suggestions are relevant to businesses and retailers NZ-wide. In this article, I will discuss some of the most effective ways to […]
A Comprehensive Guide to Selecting the Ideal AdWords Management Agency for SMBs in Auckland
Introduction Choosing the perfect AdWords management agency can be a daunting task for small to medium-sized businesses (SMBs) seeking to enhance their online presence and expand. In this blog post, we will address the most critical questions to consider before selecting an agency and provide a ranking of some top-notch AdWords management agencies in New […]
Unleashing the Creative Power of Performance Max: A Comprehensive Guide
In this article, we will explore the valuable role of creative in Performance Max and how to unlock your campaign’s potential through optimal creative effectiveness, strategic asset variety, and a comprehensive creative component checklist. Unlocking Your Campaign’s Potential: A Performance Max Creative Component Checklist To get the most out of your Google Ads Performance Max […]
How To Create An Automatic Monthly Google Ads Pacing Sheet
In this video tutorial, you will learn how to create a monthly Google ads budget pacing sheet that connects to your MCC account and updates automatically https://youtu.be/Hj38zYpRelU Preparing Google Sheet First, make a copy of the Monthly Budget Pacing Sheet. Adding the Script to Google ads Copy and paste this code into you MCC Google […]
How to Use Google Shopping Ads
Introduction Google Shopping ads are a powerful way to reach potential customers across the web, whether on the phone or computer. With Shopping ads driving 76% of retail ad spend, it’s essential to know how this channel works and how you can make the most of your budget. What Are Google Shopping Ads? Google Shopping ads […]
