Conversion Rate Optimization – Who Needs It?
https://youtu.be/3LRk9Mc6lYA Explore the significance of key events on your website that drive users toward becoming customers. We discuss what conversions means, from form submissions, click-to-calls, and emails to file downloads and major actions leading to sales. Delve into conversion rate optimizations with us, examining how to enhance user experience (UX) and user interface (UI) to […]
Digital Marketing For Barbershops & Hair Salons in Auckland
Remember the days when a sandwich board on the footpath was enough to bring in customers? Those days are fading. As a hair salon or barbershop owner in New Zealand, you need to consider having a vivid digital footprint, but where do you start? We’ll cut through the noise and get to the real stuff. […]
Digital Marketing for Lawyers: Attracting Auckland Clients Online
Lawyers traditionally rely on referrals and whispers in the local community. But times have changed. Now, when a legal storm brews, where do people turn? Their phones, of course. Sarah, a young mother facing a complex custody battle, may or may not have asked friends if they knew an experienced family lawyer. But typing “family […]
What Every NZ Plumber Needs to Know About Digital Marketing
This guide sheds light on the essential aspects of digital marketing, equipping you to ask the right and better questions to gain actionable insights from your digital marketing campaign. What are the Key Components of a Successful Digital Marketing Strategy for Plumbers? A successful digital marketing strategy for plumbers typically includes several key components: Your […]
Why Demand Gen Can Be Superior for Service Businesses Over Performance Max
knowing which campaign formats to use for your Google ads PPC campaign can significantly impact sales. For service-based businesses, choosing the right strategy is specially essential as they tend to be high Involvement Transactions. Here, we’ll explore why Demand Gen campaigns are more effective than Performance Max for service-based businesses. Short Summary Demand Gen campaigns […]
Remarketing 101: A Beginner’s Guide
Remarketing is a powerful and necessary digital marketing strategy designed to re-engage potential customers who have already shown interest in your products or services but haven’t yet completed a transaction. Our trust in the things we see often and in higher frequency stems from evolutionary traits—unfamiliar environments are often dangerous. In marketing, trust means sales. […]
The Crumbling Cookie: How Cookie Deprecation Will Reshape Conversion Tracking
The winds of change are blowing hard toward protecting users’ privacy in digital advertising. At the heart of this storm is the demise of third-party cookies, a cornerstone of online advertising. Its retirement, now adopted by Google’s Chrome browser, poses significant challenges for conversion tracking – the lifeblood of any successful marketing campaign. But amidst […]
Guide to a Perfect Google Ads Landing Page
Website landing pages are primarily for pay-per-click advertising i.e. Google Ads. They typically have little navigation features to encourage the user to: We’ll focus on the best practices for landing pages for service-based businesses. i.e. you’re an electrician or a plumber and want to attract higher-quality leads with Google Ads. Establish your objective – generate […]
What is Demand Generation & Exploring Demand Gen with Google
Demand generation, or “Demand Gen,” is primarily designed for e-commerce stores who wish to advertise YouTube and related platforms. It allows businesses to feed their Google Merchant Centre and leverage Google’s AI to place ads on YouTube Shorts, in-Stream, Discover, and Gmail. These ads are displayed based on the target audience selection, making it especially […]
Google Expands Ad Placements Control Following Adalytics Report
Following the recent findings of an Adalytics report, Google is offering advertisers more options to control where their ads appear in campaigns like AI powered Performance Max. This move comes after large brands’ ads ended up on pornographic, sanctioned, or pirated websites due to the automatic inclusion of ads in the Search Partner Network (SPN). Adalytics states […]
