Google My Business for Auckland Businesses: A Complete Guide to Optimisation
In today’s digital landscape, local search reigns supreme. And for Auckland businesses, Google My Business (GMB) is the key to unlocking local visibility and attracting more customers. Whether you’re a bustling café, a trusted neighbourhood plumber, or anything in between, optimising your GMB listing is crucial for success. Google My Business: Should I claim my […]
Dominate Local Search on a Budget: Essential Auckland SEO Tips for SMBs
Dreaming of ranking higher in local search results and attracting more customers to your Auckland business? You’re not alone. In today’s digital landscape, online visibility is crucial for small and medium-sized businesses (SMBs) to thrive. But with large corporations often dominating search engine results pages (SERPs), it can feel like an uphill battle for smaller […]
Will Auckland See a Tourist Boom? What SMBs Need to Know
Auckland, the City of Sails, is bracing for a wave of international visitors. With the global tourism market expected to reach $12.3 billion by 2032 and a lot of revenue traveling, savvy Auckland SMBs have a unique opportunity to leverage this boom and attract their share of high-value travelers. But how can you, as a […]
The Crumbling Cookie: How Cookie Deprecation Will Reshape Conversion Tracking
The winds of change are blowing hard toward protecting users’ privacy in digital advertising. At the heart of this storm is the demise of third-party cookies, a cornerstone of online advertising. Its retirement, now adopted by Google’s Chrome browser, poses significant challenges for conversion tracking – the lifeblood of any successful marketing campaign. But amidst […]
Search Console’s Page Experience Report: Website Speed – a significant ranking factor
Google’s algorithms are constantly evolving, and one area that’s been under increasing scrutiny is website speed. This focus on user experience is reflected in the recent update in the Search Console’s Page Experience Report. It now provides more insights into how your site is performing. A Shift in Focus: Core Web Vitals Take Center Stage […]
Guide to a Perfect Google Ads Landing Page
Website landing pages are primarily for pay-per-click advertising i.e. Google Ads. They typically have little navigation features to encourage the user to: Contact the business Sing up Purchase a product Subscribe We’ll focus on the best practices for landing pages for service-based businesses. i.e. you’re an electrician or a plumber and want to attract higher-quality […]
What is Demand Generation & Exploring Demand Gen with Google
Demand generation, or “Demand Gen,” is primarily designed for e-commerce stores who wish to advertise YouTube and related platforms. It allows businesses to feed their Google Merchant Centre and leverage Google’s AI to place ads on YouTube Shorts, in-Stream, Discover, and Gmail. These ads are displayed based on the target audience selection, making it especially […]
Google Expands Ad Placements Control Following Adalytics Report
Following the recent findings of an Adalytics report, Google is offering advertisers more options to control where their ads appear in campaigns like AI powered Performance Max. This move comes after large brands’ ads ended up on pornographic, sanctioned, or pirated websites due to the automatic inclusion of ads in the Search Partner Network (SPN). Adalytics states […]
Why Using Shopify for Your Ecommerce Business in New Zealand is a Good Idea
New Zealand’s eCommerce market is predicted to witness steady growth in the coming years. Businesses looking to capitalise on this trend need an efficient, user-friendly platform to build and run their online stores. One of the leading platforms in eCommerce is Shopify – a comprehensive solution for businesses of all sizes to take their products […]
Optimising Your Google Ads Campaign in Auckland: Top Strategies and Tips
Google Ads campaign in Auckland is a potent marketing tool that significantly increases the ease with which prospects and customers can find your website and business. We address mostly Auckland businesses here but our suggestions are relevant to businesses and retailers NZ-wide. In this article, I will discuss some of the most effective ways to […]
Local SEO in Auckland: A Complete Guide For Small Businesses
Welcome to our article! In this post, we will explore the topic of Local SEO in Auckland. Local SEO is a powerful tool that can help businesses of all sizes increase their visibility and attract more customers. In this post, we will cover everything you need to know about Local SEO in Auckland, including what […]
Celebrating Recognition as one of the Best Digital Marketing Agencies in Auckland
We are thrilled and honored to announce that our digital marketing agency has been featured as one of the best in Auckland by the prestigious Topreviews site. Being recognized among the top digital marketing agencies in such a competitive market is a testament to the hard work and dedication of our team. Link Placement on […]
10 Landing Page Hacks to Skyrocket Your NZ Ecommerce Conversions
Small tweaks to your landing pages can lead to huge increases in conversion rates. By optimizing your landing page through A/B testing various elements, you can significantly boost your ecommerce conversion rates. A Clear Headline with Your Keyword A strong headline is critical for capturing attention. For example, “10 Landing Page Hacks to Skyrocket Your […]
Best Website Builder For New Zealand Businesses: Wix, Square Space, Shopify, WordPress
Introduction If you want to build a website for your small business, the chances are you want to use a website builder such as Shopify, WordPress, Squarespace, etc. In this article we will compare all the famous website builders for small businesses in New Zealand. A website builder needs to meet these 6 pillars to […]
The Future of AI in Digital Marketing: Harnessing the Power of Artificial Intelligence
Introduction In the rapidly evolving digital landscape, the integration of artificial intelligence (AI) in digital marketing automation has become a game-changer. This article aims to explore the future of marketing, focusing specifically on the role of AI in digital marketing, particularly for small to medium-sized businesses (SMBs), marketing managers, and digital marketers in New Zealand. […]
Mastering AI in SEO: Adapting Strategies and Improving User Experience
The Impact of AI on SEO: Changing Strategies and Adapting for Success Introduction The role of Artificial Intelligence (AI) in digital marketing has been growing rapidly, with a strong influence on Search Engine Optimization (SEO). By changing SEO strategies with AI and adapting for AI algorithms, businesses like Airbnb have experienced significant advantages in their […]
A Comprehensive Guide to Selecting the Ideal AdWords Management Agency for SMBs in Auckland
Introduction Choosing the perfect AdWords management agency can be a daunting task for small to medium-sized businesses (SMBs) seeking to enhance their online presence and expand. In this blog post, we will address the most critical questions to consider before selecting an agency and provide a ranking of some top-notch AdWords management agencies in New […]
Unleashing the Creative Power of Performance Max: A Comprehensive Guide
As the digital economy evolves, customers engage across a growing number of channels, making it challenging for advertisers to keep up. To effectively engage customers at scale, more advertisers are turning to automation. Performance Max is a powerful solution that harnesses the best of automation to multiply outcomes and customer connections across Google ad channels. […]
5 Essential SEO Strategies for Auckland Businesses
Introduction SEO is crucial for businesses in Auckland, especially for small to medium-sized enterprises. This article will discuss five essential SEO strategies in Auckland that can help your business succeed online. Strategy 1: Local SEO Local SEO services Auckland are vital for businesses targeting customers in the region. Improving local SEO involves optimizing your Google […]
Mastering SEO-friendly Content in Auckland: A Guide for Writers
Crafting engaging, informative, and SEO-optimized content is essential for writers in today’s digital landscape. In this guide, we’ll share tips and tricks to help writers create SEO-friendly content in Auckland that appeals to both readers and search engines. 1. Discover the Right Keywords Identify your target audience’s search terms using tools like Google Keyword Planner, […]
Discover Evergreen Content and Win The Digital Long-game
Introduction Evergreen content is a special tool in the hands of every professional digital marketer. In your role as an SEO specialist, digital marketer, marketing manager, or content creator, your goal is to get maximum engagement through the creation of quality content. But why do some sites perform so much better than others? One of […]
How to Migrate Your Shopify Data to GA4 Using Tag Manager
Starting July 2023, Google is retiring Universal Analytics and replacing it with GA4. If you haven’t migrated yet, don’t worry, it’s never too late, in this article you will learn how to migrate your Shopify data to GA4! In this post, we’ll walk you through using Tag Manager to migrate all your Shopify data to […]
How to Set Up Attribution Models in GA4
This is a step-by-step tutorial about how to set up attribution models in GA4. https://youtu.be/VJW9wT6_19Q
How To Create An Automatic Monthly Google Ads Pacing Sheet
In this video tutorial, you will learn how to create a monthly Google ads budget pacing sheet that connects to your MCC account and updates automatically First Step To Make a Monthly Google ads Pacing Sheet Make a copy of this spreadsheet and edit it as suited to your needs. Monthly Budget Pacing Sheet Copy […]
9 things to include when you’re writing content for your brand
Introduction This is a 1700-word rant about keeping the same tone across all your business content and writing content for your brand. Have fun! There are a few basic considerations required when producing content for your company or business – whether writing a blog to boost your SEO or drafting ad copies. Most marketing companies […]
Learning GTM Key Concepts; What Are Tags, Triggers & Variables
Are you struggling to set up GA4 or Google Ads conversions using Google Tag Manager (GTM)? You’re not alone! Many people find it challenging to understand the underlying concepts of GTM, like tags, triggers, and variables. In this article, we’ll break down these concepts so you can confidently set up and use GTM. What Are […]
How to Add Videos to Your Website
Introduction You have a great website, but it still needs something. Adding videos is easy to make your site more exciting and engaging. The good news is that adding videos is fairly simple. This guide will walk you through the steps of adding a video to your WordPress and Shopify websites. Having videos on your […]
Advertising agency in New Zealand for Ecommerce Businesses
At AV Consulting, one of the best advertising agencies for e-commerce businesses in New Zealand, we specialise in working with small to medium size businesses to ignite the engine of their online sales and lead. Know what you can expect from us: Contact us and see how your business can exist, thrive and attract sales […]
Digital marketing for Tauranga business
As Tauranga continues to grow, so will your business. By investing in digital marketing, you can take advantage of this growth, partake in it and reach more clients and customers both in Tauranga and New Zealand. Talk to us about how your business may do far better with: Reaching to Tauranga as SEO Experts At AV […]
Business Reputation Management
Introduction When we discuss reputation management, we are referring to how your brand is perceived online. Business reputation management is the process of: Shoppers and those looking for service-based businesses make a purchasing decision based on reviews, whether a business uses their logo consistently, company bio, and the general content a business puts on the […]
