SEO – who really needs it?
https://youtu.be/cf20pO9jRa4 A dive into who benefits the most from SEO. The conversation discusses the impact of Search Engine Optimisation on: Small Businesses Ecommerce Service based businesses Content creators Non profit organizations Startups Google business model
Dominate Local Search on a Budget: Essential Auckland SEO Tips for SMBs
Dreaming of ranking higher in local search results and attracting more customers to your Auckland business? You’re not alone. In today’s digital landscape, online visibility is crucial for small and medium-sized businesses (SMBs) to thrive. But with large corporations often dominating search engine results pages (SERPs), it can feel like an uphill battle for smaller […]
Google My Business for Auckland Businesses: A Complete Guide to Optimisation
In today’s digital landscape, local search reigns supreme. And for Auckland businesses, Google My Business (GMB) is the key to unlocking local visibility and attracting more customers. Whether you’re a bustling café, a trusted neighbourhood plumber, or anything in between, optimising your GMB listing is crucial for success.
The Crumbling Cookie: How Cookie Deprecation Will Reshape Conversion Tracking
The winds of change are blowing hard toward protecting users’ privacy in digital advertising. At the heart of this storm is the demise of third-party cookies, a cornerstone of online advertising. Its retirement, now adopted by Google’s Chrome browser, poses significant challenges for conversion tracking – the lifeblood of any successful marketing campaign. But amidst […]
Search Console’s Page Experience Report: Website Speed – a significant ranking factor
Google’s algorithms are constantly evolving, and one area that’s been under increasing scrutiny is website speed. This focus on user experience is reflected in the recent update in the Search Console’s Page Experience Report. It now provides more insights into how your site is performing. A Shift in Focus: Core Web Vitals Take Center Stage […]
Local SEO in Auckland: A Complete Guide For Small Businesses
Welcome to our article! In this post, we will explore the topic of Local SEO in Auckland. Local SEO is a powerful tool that can help businesses of all sizes increase their visibility and attract more customers. In this post, we will cover everything you need to know about Local SEO in Auckland, including what […]
Best Website Builder For New Zealand Businesses: Wix, Square Space, Shopify, WordPress
ahese 6 pillars to be great: Website builders like Wix, WordPress, Squarespace and Shopify have become increasingly popular in recent years, allowing developers, designers, individuals and businesses alike to create websites without needing to have extensive knowledge in coding. With builders like WordPress and Shopify you can go as deep as you want for bespoke […]
The Future of AI in Digital Marketing: Harnessing the Power of Artificial Intelligence
Introduction In the rapidly evolving digital landscape, the integration of artificial intelligence (AI) in digital marketing automation has become a game-changer. This article aims to explore the future of marketing, focusing specifically on the role of AI in digital marketing, particularly for small to medium-sized businesses (SMBs), marketing managers, and digital marketers in New Zealand. […]
Mastering AI in SEO: Adapting Strategies and Improving User Experience
The Impact of AI on SEO: Changing Strategies and Adapting for Success Introduction The role of Artificial Intelligence (AI) in digital marketing has been growing rapidly, with a strong influence on Search Engine Optimization (SEO). By changing SEO strategies with AI and adapting for AI algorithms, businesses like Airbnb have experienced significant advantages in their […]
5 Essential SEO Strategies for Auckland Businesses
Introduction SEO is crucial for businesses in Auckland, especially for small to medium-sized enterprises. This article will discuss five essential SEO strategies in Auckland that can help your business succeed online. Strategy 1: Local SEO Local SEO services Auckland are vital for businesses targeting customers in the region. Improving local SEO involves optimizing your Google […]
