Mastering SEO-friendly Content in Auckland: A Guide for Writers
Crafting engaging, informative, and SEO-optimized content is essential for writers in today’s digital landscape. In this guide, we’ll share tips and tricks to help writers create SEO-friendly content in Auckland that appeals to both readers and search engines. 1. Discover the Right Keywords Identify your target audience’s search terms using tools like Google Keyword Planner, […]
Discover Evergreen Content and Win The Digital Long-game
Introduction Evergreen content is a special tool in the hands of every professional digital marketer. In your role as an SEO specialist, digital marketer, marketing manager, or content creator, your goal is to get maximum engagement through the creation of quality content. But why do some sites perform so much better than others? One of […]
How to Migrate Your Shopify Data to GA4 Using Tag Manager
Starting July 2023, Google is retiring Universal Analytics and replacing it with GA4. If you haven’t migrated yet, don’t worry, it’s never too late, in this article you will learn how to migrate your Shopify data to GA4! In this post, we’ll walk you through using Tag Manager to migrate all your Shopify data to GA4. […]
9 things to include when you’re writing content for your brand
Introduction This is a 1700-word rant about keeping the same tone across all your business content and writing content for your brand. Have fun! There are a few basic considerations required when producing content for your company or business – whether writing a blog to boost your SEO or drafting ad copies. Most marketing companies […]
Learning GTM Key Concepts; What Are Tags, Triggers & Variables
Are you struggling to set up GA4 or Google Ads conversions using Google Tag Manager (GTM)? You’re not alone! Many people find it challenging to understand the underlying concepts of GTM, like tags, triggers, and variables. In this article, we’ll break down these concepts so you can confidently set up and use GTM. What Are […]
How to Add Videos to Your Website
Introduction You have a great website, but it still needs something. Adding videos is easy to make your site more exciting and engaging. The good news is that adding videos is fairly simple. This guide will walk you through the steps of adding a video to your WordPress and Shopify websites. Having videos on your […]
Business Reputation Management
Introduction When we discuss reputation management, we are referring to how your brand is perceived online. Business reputation management is the process of: Shoppers and those looking for service-based businesses make a purchasing decision based on reviews, whether a business uses their logo consistently, company bio, and the general content a business puts on the […]
How to Use Google My Business
Introduction A Google My Business (GMB) account is crucial to being found online. It’s a free tool for businesses and organisations in Auckland to manage their online presence across Google, including Search Engine Results Pages and Maps. GMB is a simple and crucial tool for businesses to establish credibility online with those searching on Google. […]
SEO Defined: What It Is, Why You Need It & Why It’s Vital For Business
SEO or Search Engine Optimisation is the process of improving the volume and quality of traffic to the website from search engines. It includes everything relating to giving an edge over other web pages so that your web page appears at the top when a user queries a relevant keyword search through a search engine […]
Top 5 Ways to Increase Conversion Rate on your Shopify Website
In this article, we will show you how you can increase Shopify conversion rate on your online store. Your website needs to be designed with your customers in mind. The most effective way of boosting the sales of your eCommerce business is by increasing the traffic on your website. Once you have achieved this goal, […]
