Auckland’s a city of hidden gems for foodies. But in a place where everyone’s got their phone out, being found online is just as important as having a great menu. Google Maps is a significant part of the customer journey for Aucklanders deciding where to eat, so let’s get you on that map, front and center.
Create Your Google Business Profile & Add The Details
Think of your Google Business Profile (GBP) as your online shop window. It’s how people get a first impression. Search for your restaurant on Google Maps. If it’s there, claim it. If not, create a new profile. This is the starting point.
Prove You’re Real: Get Verified
They’ll usually send a postcard to your restaurant, or sometimes verify by phone or email. Just follow their instructions – it’s a simple step, but vital.
Make It Easy to Find You
Once you’re verified, make sure everything’s accurate:
- Name, Address, Phone: Double-check these are spot-on and the same everywhere online.
- Categories: Pick the right ones. Are you a cafe, a bistro, or a fine dining spot? Be specific.
- Opening Hours: Keep these updated, especially around holidays. Aucklanders hate showing up to a closed door.
- Website: Link directly to your website.
- Menu: Upload your menu. People want to see what you’re serving.
- Extras: Use the attributes – outdoor seating, delivery, whatever makes you stand out.
Pro tip: keep your opening hours and menu updated.
Make Your Auckland Restaurant Irresistible on Google Maps
In Auckland, as is the case with many other cities, the restaurant dining scene is competitive. Visuals and images are your first impression. No blurry snapshots – let’s talk about making your restaurant look as delicious online as it does in person.
Photography: Capture the Essence of Your Brand
Imagine scrolling through Google Maps and seeing a mouthwatering photo of your signature dish, the warm glow of your dining room, or the inviting facade of your restaurant. High-quality photos are essential for grabbing attention.
- Invest in Professional Shots: if feasible, hire a local photographer who understands Auckland’s vibrant food scene. They’ll know how to capture the unique atmosphere of your restaurant and make your dishes look irresistible. Regardless of whether you have a photographer, buy a phone with a reliable camera system, take plenty of photos and post the best ones.
- Showcase Your Atmosphere: Don’t just focus on the food. Capture the ambiance, the decor, the details that make your restaurant special. Eating at a restaurant is as much about the atmosphere as it is about the food. It helps if users get a fair glimpse of this without having to scroll and search for too long.
- Image Specifications for GBP: For optimal display, aim for photos with a resolution of 720 pixels wide by 540 pixels tall, and a file size between 10KB and 5MB. JPEG or PNG formats are recommended.
User-Generated Content (UGC): Your Customers’ Stamp of Approval
We call this social proofing. Your customers are your best advocates. Encourage them to share their dining experiences online.
- Encourage Sharing: Prompt customers to take photos and tag your restaurant on social media.
- Reshare the Love: Feature customer photos on your GBP and social media channels. This builds trust and shows your restaurant is a place where people enjoy themselves.
This is the age of customers wanting to feel a personal connection with businesses. Consider this a brand building exercise. Cost of marketing plumets when you have recognizable brand, name and image.
360° Virtual Tour: Let Customers Step Inside
Give potential diners a virtual walkthrough of your restaurant.
- Explore Your Space: A 360° virtual tour allows customers to experience your restaurant’s atmosphere before they even arrive.
- Enhance Engagement: This immersive experience can significantly increase customer interest and drive foot traffic.
Video Content: Bring Your Restaurant to Life
Pictures say a thousand words and videos say a thousand pictures. This is the age of Short Form Content. Videos add a dynamic element to your online presence.
- Showcase Your Dishes: Create short, engaging videos of your chefs preparing your signature dishes.
- Highlight Events: Capture the excitement of special events and promotions.
- Upload and Share: Upload videos to your GBP and YouTube to reach a wider audience.
Building Your Auckland Community: Customer Engagement That Counts
Think of your restaurant as not just a place to eat but as potentially a community hub. Make sure that feeling shines online too.
Review Champions:
- Treat every review like a conversation. Respond quickly, whether it’s a rave or a concern.
- Turn feedback into improvement. Show you listen.
- Don’t be shy! A gentle nudge encourages happy diners to share their experiences.
Your Q&A Hotline:
- Keep an eye on those questions! Quick answers build trust.
- Be the helpful local expert. Share insider tips and useful info.
- Think ahead. What do people always ask? Answer it before they even type.
Google Posts: Your Digital Specials Board:
- Make your posts pop! Eye-catching images and engaging text are key.
- Mix it up! Share specials, events, and what’s new.
- Give people a reason to click. Exclusive offers and sneak peeks work wonders.
Direct Line: Messaging Matters:
- Turn on messaging! It’s like having a direct line to your customers.
- Fast replies are crucial. Don’t leave people waiting.
Stay Ahead of the Game: Keeping Up to Date
The digital world never sleeps. Let’s make sure you’re always one step ahead.
Google Updates: Stay in the Know
- Keep an eye on Google’s algorithm changes.
- Adjust your SEO strategies to stay on top.
Auckland Trends: Stay Relevant
- What’s hot in Auckland’s food scene? Keep your menu and marketing fresh.
- Local events and seasonal changes are great opportunities to connect with your community.
Conclusion
If you’re still navigating the nuances of Google Maps optimisation, or if any of the steps outlined here leave you with questions, don’t hesitate to seek expert guidance. Contact a reputable SEO agency specialising in local businesses. They can provide tailored advice and ensure your restaurant is making the most of its digital presence. After all, your focus should be on creating memorable dining experiences, and a skilled SEO partner can help you bring those experiences to a wider audience.
