In Auckland and New Zealand, businesses who rely on Google Search and cost-per-click (CPC) advertising for lead generation need more than just clicks—they need conversions or leads. A well-crafted landing page not only can transform mere visits into actionable leads, it’s one less variable to worry about and trying to increase leads and sales. Here are the musts to ensure your landing page captures attention and converts.
1. Highlight Your Unique Selling Points (USPs)
Your USPs tell potential customers why they should choose you over competitors. Be clear and concise in showcasing your strengths.
It’s important for your UPS to be benefit oriented and address the pain points of your target markets instead of discussing the features of your services. Below is an example of how benefits and features are distinguished:
Addressing Customer Pain Points
“We offer same-day service to minimize your downtime.”
- Resolves the pain of long wait times for essential repairs.
“Lifetime warranty on all repairs for peace of mind.”
- Addresses concerns about the reliability of the service.
“Mobile repair services—we come to you!”
- Eliminates the inconvenience of traveling to a service center.
“Transparent pricing: no hidden fees or surprises.”
- Tackles the frustration of unexpected costs.
“Emergency 24/7 support for unexpected damage.”
- Helps customers deal with urgent issues outside regular hours.
Highlighting Service Features
“Using cutting-edge technology for precision repairs.”
- Focuses on the advanced tools or methods employed.
“All technicians are certified and factory-trained.”
- Emphasizes the skill and expertise of the service team.
“Only high-quality, OEM glass used for replacements.”
- Assures customers of the quality of materials used.
“Eco-friendly repair practices to reduce waste.”
- Appeals to environmentally conscious clients.
“Quick and easy online booking system.”
- Promotes the convenience of using the service.
2. Ensure Mobile-Friendly Design
Design for mobile screens first. Many users begin their search on mobile devices, especially for low involved purchases. As a business, this will likely be your first touch point with your target market. A responsive, fast-loading landing page is crucial to keep their attention. Mobile optimisation improves user experience, reduces bounce rates, and keeps potential leads engaged.
3. Build Trust with Credibility Elements
To establish credibility, include:
- Customer reviews and testimonials.
- Certifications and warranties.
- Logos of partner brands such as insurance companies, to capitize on their brand authority
Adding these trust-building elements is a way of social proofing and reassures potential customers about the quality of your services.
4. Include Strong Calls-to-Action (CTAs)
Action-oriented CTAs guide visitors on what to do next. Examples include:
- “Get a Free Quote Now!”
- “Book Your Repair Today!” Place your CTAs prominently above the fold and repeat them strategically throughout the page to maintain visibility and encourage action.
5. Target Specific Locations
Tailor your landing page to highlight the areas you serve. For instance:
- “We proudly serve Auckland and surrounding regions.”
Precise location targeting not only boosts local SEO but also assures visitors that you’re accessible.
6. Provide Easy Contact Options
Make it effortless for potential leads to reach you and ensure this information requires as few clicks as possible, if any. Prominently display:
- Phone number.
- Contact forms for inquiries.
- Options for phone, email, or live chat.
We often recommend including a form section and details directly on your Google Ads landing page, ensuring users can access this information without requiring additional clicks.
Providing multiple touchpoints improves conversions and accommodates different communication preferences.
7. Engage with Visuals and Media
A picture is worth a thousand words and video speaks volumes beyond that.. Visual content captures attention faster than text. Use:
- High-quality images or videos of your services, staff, or processes.
- Prioritize using original imagery over stock photos whenever possible. While building a collection of organic visuals may take time, starting today ensures your business develops a diverse and valuable library of creative assets for future use.
For businesses providing visual services, such as renovations or auto glass repairs, original imagery is particularly important.
Visuals create a professional impression and make your offerings relatable.
